The UK is currently in lockdown, the US is in what seems to be the worst of the Pandemic, however hope is in the distance. Spain has started to see cases drop, so has Italy, whilst China is back to normal. The western world still has a long way to go, however their is hope.…
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Unless you have been living in an hole over the last few years, you will be aware of two major political events that have changed the political direction of the world, Brexit and Trump. One of the things to link these surprising results is the alleged impact of Social Media. The biggest story to come…
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First, let’s clear up the most common misconceptions about company branding. A brand is not just your business name, your logo or your product. A brand actually consists of all these things and many more. It’s the first impression and continued perception of a business and everything in-between. Fundamentally, the perception of your brand is…
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