Paid Advertising

A few things we’re great at

Over 8 years experience in Paid Advertising across biddable platforms Bing, Google Adwords, Facebook and YouTube. Working with budgets from £300 per month to £1million per year, across sectors including Automotive, Property and Travel

FACEBOOK

Service includes the creation of ads, setting up campaign and managing audiences. Experience includes working on IMAX (Marvel campaign) and IAMS (WhyIAMS)

GOOGLE ADWORDS

Service includes the creation of Adwords strategy, the setting up of campaigns and regular optimisation. Experience includes clients of £1million+ per year

YOUTUBE

Service includes creating a strategy and setting up YouTube ads and audiences Experience includes WhyIAMS and Alcon (Contact Lenses)

What is the Difference between Paid Search and Organic Search?

Paid Search falls under biddable media (it is traffic you pay for).

Paid Search is perfect if you want to appear at the top of the Google Search Results quickly. Whether you are a local garage or a global sports brand you can compete on the first page of Google.
Crowded Liverpool Street London

How Much Does Paid Search Cost?

The cost of Paid Search is determined by a number of factors. Your terms are bought on an auction basis and is usually relevant to the industry. You can be lucky and be bidding on ‘new homes’ from less than £2.00 Cost Per Click

Paid Search Metrics to Watch

CTR

Click Through Rate (CTR) is the number of times your ad has been shown then clicked. Google will reward a good CTR with a lower CTR

CPC

Cost Per Click (CPC) is the amount you pay each time somebody clicks on your ad

Quality Score

Quality Score is a metric that Google applys to your keyword based on the landing page and ad relevancy